Giant zoekt ‘Global Marketing Director’
Het fietsmerk Giant is op zoek naar een Global E-Bike Product Marketing Manager. Giant Europe is gevestigd in Lelystad en zoekt iemand met het onderstaande profiel.
Global E-Bike Product Marketing Manager for Giant Europe, Lelystad (the Netherlands)
Reports to: Global Marketing Director
Job Summary Global E-Bike Product Marketing Manager
The primary responsibility of the Global E-Bike Product Marketing Manager is to create, implement and oversee global programs to market and promote Giant-branded e-bikes and technologies. These responsibilities include:
- Plan, manage and execute global product marketing programs for e-bikes and related technologies, including product positioning, messaging and asset development for online and in-store
- Plan, manage and execute global product PR/media events and launches
- Plan, manage and execute global digital marketing campaigns and content calendar
- Develop and manage retailer training materials and internal communication program to educate and promote Giant e-bike products and technologies
- Help develop e-bike product marketing personnel capabilities at local and global level
- Develop and manage annual e-bike global marketing budget
- Manage execution and distribution of global e-bike product marketing guidelines and templates
- Provide support in the development of global marketing/branding strategy
- Participate in global product development meetings
Qualifications Global E-Bike Product Marketing Manager
- BA/BS in Business, Marketing or related field
- 3+ years experience in developing product marketing programs for bicycles or outdoor sporting goods
- Previous experience planning and executing print, online and in-store projects and campaigns
- Strong project management skills with ability to work under pressure and frequent deadlines
- Strong communication skills to effectively present to large and diverse global audiences
- Experienced in managing a team of contributors, including writers, designers, product developers and external vendors
- Ability to travel domestically and internationally
Send your CV to giant@burgersupport.nl or call Burger Support (Diana Vos) for more information (0320) 23 29 23).
