12-06-2018 - Nieuws, Wielrenblad

Giant zoekt ‘Global Marketing Director’

Het fietsmerk Giant is op zoek naar een Global E-Bike Product Marketing Manager. Giant Europe is gevestigd in Lelystad en zoekt iemand met het onderstaande profiel.

Global E-Bike Product Marketing Manager for Giant Europe, Lelystad (the Netherlands)
Reports to: Global Marketing Director                 

Job Summary Global E-Bike Product Marketing Manager

The primary responsibility of the Global E-Bike Product Marketing Manager is to create, implement and oversee global programs to market and promote Giant-branded e-bikes and technologies. These responsibilities include:

  • Plan, manage and execute global product marketing programs for e-bikes and related technologies, including product positioning, messaging and asset development for online and in-store
  • Plan, manage and execute global product PR/media events and launches
  • Plan, manage and execute global digital marketing campaigns and content calendar
  • Develop and manage retailer training materials and internal communication program to educate and promote Giant e-bike products and technologies
  • Help develop e-bike product marketing personnel capabilities at local and global level
  • Develop and manage annual e-bike global marketing budget
  • Manage execution and distribution of global e-bike product marketing guidelines and templates
  • Provide support in the development of global marketing/branding strategy
  • Participate in global product development meetings

Qualifications Global E-Bike Product Marketing Manager

  • BA/BS in Business, Marketing or related field
  • 3+ years experience in developing product marketing programs for bicycles or outdoor sporting goods
  • Previous experience planning and executing print, online and in-store projects and campaigns
  • Strong project management skills with ability to work under pressure and frequent deadlines
  • Strong communication skills to effectively present to large and diverse global audiences
  • Experienced in managing a team of contributors, including writers, designers, product developers and external vendors
  • Ability to travel domestically and internationally

Send your CV to giant@burgersupport.nl or call Burger Support (Diana Vos) for more information (0320) 23 29 23).